Ultracasual Games on iOS in the UK: Q3 2025 Performance

In the third quarter of 2025, the top ultracasual games on iOS in the United Kingdom showcased varying trends in downloads, revenue, and active users. This analysis, powered by data from Sensor Tower, provides a snapshot of the performance of these popular apps.

PlaySlime: Slime Simulator Game from Slime Simulator Studio saw a consistent weekly revenue, peaking at around $2.1K in late June and late August. Weekly downloads fluctuated, with a high of about 1K in early August, but witnessed a decline to 397 by the end of September. Active users remained relatively stable, starting at about 22.7K and ending at 20.4K.

Perfect Tidy by ABI GLOBAL LTD. experienced a notable increase in weekly downloads, reaching up to 16.6K in early September. Revenue also showed a positive trend, hitting a peak of $1.6K mid-August. Active users, however, decreased from approximately 91.6K to 65.3K by quarter's end.

Diamond Painting ASMR Coloring from Crazy Labs displayed a steady rise in revenue, culminating in $1.5K at the end of September. Downloads were modest, with a noticeable spike to 703 in the final week. Active users saw a decline, dropping from 853 to 166 by the end of the quarter.

Draw it by Kwalee Ltd recorded a decline in revenue from $524 in late July to $260 by the end of September. Downloads peaked at 3.5K mid-July and then decreased to 2.8K by quarter's end. Active users started at 13.5K, peaking mid-quarter, and concluded at 5.2K.

Finally, World of Slime Simulator Games from Solid Apps INC maintained a low but steady revenue, hovering around $150. Downloads and active users showed minimal fluctuation, with downloads peaking at 108 and active users starting at 224, ending at 174.

For more detailed insights and data, visit Sensor Tower's platform.